Feb 2004 - Issue 2
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Born Free Foundation's Poster Campaign
Zoos are widely considered as places of entertainment and education. But
what is the price of the diversion and what is being taught? Denver,
Colorado-based Extra Strength
Marketing Communications addressed these
questions when creating this campaign for the Born Free Foundation. Instead
of preaching to the audience, by appealing to people's basic emotions, the
posters allow viewers to make intelligent decisions about the humanity of
zoos. The photography, by Britta Jaschinski, quietly captures the essence of
the message yet speaks volumes about the conditions forced on other species
in the name of entertainment.
 Headline: This is her home, but she doesn’t live here. |
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 Headline: The only thing natural about this habitat is the tiger. |
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Writer: Ellie Anderson Art director: Brad Harrison Creative director: Toby Balai Client: Born Free Foundation Agency: Extra Strength |
Participate!
Are you a photographer, illustrator or creative director? Send examples of your collateral, packaging, print ads, multimedia, direct mail, shopping bags, CD covers, books, photography and illustration to: Ejaz Asi, 203 2nd Floor Continental Trade Center, Clifton - Karachi, Pakistan. Describe the purpose, background and include creative credits. Pieces to be returned must be accompanied by a self-addressed stamped. Or email us and we shall be in touch with you within 24 hours.